‘At 21, I started a snack bar. At first, the snack bar belonged to two older people. Drinking a beer with a bag of chips. That is all it was. But this was 29 years ago, the time before the internet. At that time, they also didn’t have the big delivery services that we are familiar with today. So there was something of a gap in the market there. I took advantage of it by (successfully) delivering to nearby businesses. After all, where people are working overtime, they are also eating chips. A few years later, I was able to sell it for a handsome sum.’
A team full of stars does not make a world champion
Bob Meijer is co-owner of Brasserie Group, a name that is more or less synonymous with the Leiden hospitality industry. Together with his companions, Johan Klerks and Guido Verschoor, he manages the five establishments where the brand is now strong. The branches are part of the same entity, but each has its own character. Bob tells us more about the philosophy behind the company and what makes the work fun.
How did you get into the hospitality industry?
"My heart overflows with pride when they join our company a few years later and do incredibly well."
So the entrepreneurial spirit has always been there?
Ready to start your next hospitality adventure?
How exactly does that manifest itself?
"You can have an image of who you are as a company, but sometimes you just need someone who knows how to show that to your customers."