COMMANDOS BRANDING EXPERTS

Commandos office
Branding
"It’s never too late to become what you were meant to be"
Edwin from Commandos Leiden
Why is branding so important

THE POWER OF BRANDING

Who are you?

Who needs to know?

How will they find out?

Why should they care?

Anyone who has ever thought about marketing is familiar with these questions. What fewer marketers realize is that the answer to these questions is not marketing, but branding. Branding is the connecting force that motivates customers to choose your brand and product over competitors

THE REAL VALUE OF A COMPANY IS IN THE BRAND

When acquiring a company, more than 70% of the value is determined by the ‘intangible’ assets. The most important? Corporate brand value. That’s because the perception and recognisability of a brand are extreme determinants of its success. Standing out in a highly competitive market? Branding is the answer.

Branding means business
The most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else
Commandos Team

THE DIFFERENCE BETWEEN MARKETING AND BRANDING

Don’t create a brand that makes you just one of the trees in the forest so that you then have to spend your entire marketing budget to be seen at all. Branding is long term and marketing is short term. If your branding is right, your marketing can respond much more effectively.

Branding means business
It often takes someone from the outside who is an experienced strategic and creative thinker to help a company articulate what is already there
Commandos Office

BUILD THE FOUNDATION FOR THE FUTURE

Commandos are experts in branding. We help you define the brand values ​​and the Big Idea behind your brand. If this idea is correctly formulated, it can guide the strategy, marketing and development of your company for decades.

Based on proven methodologies

BRANDING IN 5 STEPS

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1 INTAKE

Seems difficult, but is actually quite easy: make the decision to pick up the phone for an introductory session. The intake session is completely non-binding and gives you the chance to get to know us. You tell your story and we tell ours. Only when you are convinced will we move on to the next step.

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2 BRAND CONCEPT

What essence and conviction will guide your business and make customers fall in love with your brand? Using a thorough audit and a comprehensive workshop, we extract the elements that – when properly arranged – form the basis of your brand.

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3 BRAND IDENTITY

Now that we have determined together what the central idea behind your brand is and which principles need to be clearly communicated, our designers can get to work creating an appealing visual identity that embodies and reinforces these values.

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4 DEVELOPMENT

From websites to business cards; there are an awful lot of touchpoints, each offering an opportunity to get your message across and create long-term customer loyalty. In this phase, we determine which touchpoints we want to develop for maximum impact.

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5 LAUNCHING

The launch of the new brand is not only a festive occasion, it is also the moment when the intensive branding process bears fruit. From developing campaigns to defining strategy, things are easier when you know exactly what drives you and what customers want to see from you.

Branding means business
The process is the process, but then you need a spark of genius.

Customers

FAQ

What is branding?
 Branding is the process of creating a unique name and image for a product, service or company, with the aim of building a strong and lasting relationship with the target audience and differentiating it from the competition.
What is brand value?
Brand value is the financial and non-financial value a brand represents for a company. It includes the level of brand awareness, brand loyalty, brand associations and other factors that contribute to consumers' perception of the brand and the financial value the brand can generate for the company.
What is brand design?
Brand design is the process of designing visual elements such as logos, colour schemes, typography and other visual elements that communicate and reinforce a company's brand identity. The goal is to create a unique and consistent visual appearance that reflects the brand's values and personality.
What is brand identity?
A brand identity is the unique set of visual, verbal and emotional elements that define a brand and distinguish it from other brands. It includes visual elements such as logos, colours and typography, as well as brand values, personality and voice.
What is a brand strategy?
A brand strategy is the plan and direction a company takes to develop, position and communicate its brand identity to its target audience. It includes goals, audiences, brand messages, marketing channels and other tactics to influence brand perception and create value for the company.
What is internal branding
Internal branding is the process by which an organisation communicates its brand values and message internally to engage employees and ensure strong brand identity and loyalty.

BRANDING WITH COMMAND? GET IN TOUCH TODAY

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